The kind offering up sage advice while making the big decisions feel gleefully casual. It’s our belief that the best teams are made up of people who genuinely like one another. If you’re looking for a planner who will both gush about your wedding ‘fit and a reciprocal love of Xaden Riorson (wait, what?) via text, we should talk.
THINK of us like one of those
hip college counselors
you only see in movies
Mood boards, light-hearted humor, and open communication.
My gym-tan-laundry of wedding planning (yeah, I’m definitely dating myself)
We believe kindness is king, and that treating your vendors, your grandmother, your childhood best friend, and your rabbi with the same unequivocal respect is our number one job.
We enthusiastically welcome couples of all faiths, nationalities, sexual orientations, races, ages, and the full spectrum of personal style, taste, and delightful eccentricity.
Willa Via Wedding Co. is a Central Oregon and San Francisco-based wedding planning company for the wildly in love who aren’t afraid to get a little weird with their celebration.
Our north star
Lines at the bar? Nope.
A two-hour cocktail hour? Also nope.
Snacks for the friends who get the munchies? Always.
We plan weddings with everyone in mind. You, your parents, your friends, and the guests who traveled across the country to be there. We think through pacing, movement, timing, and transitions so the day unfolds smoothly without anyone feeling rushed or bored.
From ceremony flow to cocktail hour timing to keeping the dance floor buzzing, we handle the logistics that make the day feel effortless. Full plates, happy guests, zero chaos. Guest experience matters here, and we plan accordingly.
02 About the Experience
Your planner sets the tone. Ours is calm, joyful, and thrilled to be here.
The number one thing we hear from vendors, family, and guests on the wedding day is how calm we are. “Cool, calm, and collected” comes up a lot. We truly believe there are no mistakes on a wedding day, only a room full of talented people who know how to seamlessly pivot. Wedding days are our favorite days of the year. You can quite literally see it on our faces.
And yes, this calm starts long before the wedding. One of our favorite moments in the planning process is the little exhale at the end of a call when a couple says, “You make this feel so easy.” That is the goal.
01 Calm and Joyful
- Tiffany and Ian, 2025 Couple — Oakland
"As someone balancing work and motherhood, she brought such a calm sense of ease to the planning process. Every time we checked in, her smile, her joy, and her expertise reassured me and made everything feel manageable."
Real talk
We believe Design should center on the "surprise and delight" moments. We love the unconventional and we are not afraid of a good risk. We lean into color, confetti, personality, and just enough weird. Yes, we really do have a rubber duck on our business card.
Great design starts with knowing you. Our first call is rarely about weddings at all. It is banter, a little silliness, and a lot of curiosity as we learn your rhythms, inside jokes, and what makes you you. We take what you are dreaming about and translate it into a visual plan that feels thoughtful, intentional, and unmistakably you.
03 Personal by Design
Weddings are
WVW
co
I’ve always believed the way we decorate for Christmas quietly reveals who we really are. Each December, my house becomes a joyful collision of pink, tinsel, and antique silver, and it feels exactly right.
Color isn’t an accessory for me. It’s a language. I don’t buck patterns because they feel too childish or impractical. If it brings joy, it stays. Marie Kondo would approve.
I love the outdoors with an open mindedness that has taken me to some pretty phenomenal (and wacky) spots.
My husband, Lucas, and I cruised through the Western half of the United States in a converted Sprinter van twice. First for four months back in 2017. then again in 2021 with our newborn, and now as often as we can as a family.
If you ever want recs for a West Coast road trip itinerary, I got you.
A deeply maternal Virgo and true INFJ, aka the “Extroverted Introvert”, I project some wild vibes sometimes but I am a homebody at my core.
My soul sings around my two children, Wakely and Wilder, and nothing makes me happier than watching them fall into a giggle fit. I believe that family and our careers are not mutually exclusive so don’t be surprised if you see a kiddo pop into the Zoom Room spread a little light.
Happy hues
Nature, baby
Home
helping folks plan the party of their lives makes my heart sing
Mama, Wife, Artist, Wedding Planner
Wedding planning is exciting, emotional, and occasionally… confusing. Between Instagram inspiration, well-meaning opinions, and endless options, it can be hard to know what actually matters. These are the behind-the-scenes truths we’ve learned from years in the industry and the things that make the biggest difference in how smoothly your wedding day unfolds.
10 Things we wish every couple knew
So You Want an Affordable Redwood Wedding in Northern California
Planning on a shorter timeline can feel surprisingly overwhelming, especially when popular venues and vendors seem fully booked. Before you assume the wedding you want is out of reach, there are several smart workarounds worth exploring. These are the strategies we share with couples to help them plan efficiently, stay excited, and enjoy the process even when time is tight.
When You Have Six Months to Plan and Nothing Feels Available
If you’re dreaming of a redwood wedding in Northern California, you’re not alone. It’s the number one venue request we receive and also one of the hardest to crack. While there aren’t dozens of options, there are some truly beautiful, attainable venues that deliver the forest magic without the private-estate price tag. We’re sharing our go-to favorites here, no gatekeeping required.
Soufflé soufflé sugar plum jelly-o cheesecake icing pastry pudding. Lemon drops lemon drops candy canes tart wafer pie. Gummies pudding oat cake caramels marshmallow. Gingerbread tootsie roll dessert pudding candy canes liquorice lollipop. Jujubes tootsie roll sweet roll oat cake macaroon cake.
THIS IS A BLOG POST TITLE THAT IS AUTOMATED FROM WORDPRESS
Soufflé soufflé sugar plum jelly-o cheesecake icing pastry pudding. Lemon drops lemon drops candy canes tart wafer pie. Gummies pudding oat cake caramels marshmallow. Gingerbread tootsie roll dessert pudding candy canes liquorice lollipop. Jujubes tootsie roll sweet roll oat cake macaroon cake.
THIS IS A BLOG POST TITLE THAT IS AUTOMATED FROM WORDPRESS
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